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Case studies

The role of the personal computer in data collection, data analysis, and data presentation

This paper describes a study in which IBM personal computers were used for self-administered interviewing, for data analysis, and for final report preparation. The study involved interviewing two groups of consumer respondents on the main banking...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Bernadette D. McBrien
June 15, 1984
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Citation

McBrien, B. D. (1984a, June 15). The role of the personal computer in data collection, data analysis, and data presentation. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-role-of-the-personal-computer-in-data-collection-data-analysis-and-data-presentation